![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwB8ilm-qEKG5HFg1WxLFiEx-I3buHfOTfHLwS-o-eyPphAi43xjMwipbnx5-WWQUTONDp5vI48SIWMuO51rCwaBBzuP9EEPOXqYi7z0Xsxc4rwKSvNhME-wj3HVKAUiw1y-3vb8wnsUNp/s400/culting-brands.png)
Of course, social media can be a valuable tool - but what Ilya points out is that Apple - one of the most admired companies out there - really isn't very social, though we sometimes have this impression that they are.
What is really going on? Ilya has some valuable insight here; check out his original blog post on ab0ut Apple and the enlarged "10 easy steps of brand culting" image found HERE.
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