
Looking at the two logos, the first reaction would be to say that they are somewhat similar, but this is mostly a result of the words themselves, rather than the design. That said, the inclusion of any type of "swish" treatment in the letter "A" should probably have not been used by Advertise.com, since it could be said to be "similar." Confusing? You be the judge.
Suffice to say that this particular issue could have been avoided, if the Advertise.com designers had done a little more research; with all the graphic options out there, there really is no excuse for being similar at all. As for the URL itself, TechCrunch makes a logical case that this shouldn't be an issue; AOL stands little chance of exercising trademark rights over something as generic as a domain name. MS
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